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Fernridge Consulting is a retail optimisation consultancy that specialises in spatial retail analysis using GIS (Geographic Information Systems) technology, the latest demographic data and information from significant retailers. Fernridge’s core expertise lies in assisting numerous blue chip national groups: Woolworths Spar SA Clicks Nando’s Planet Fitness Virgin Active Total SA Cashbuild Mica Nu Metro Relyant Telkom We have long standing partnerships with companies such as McCreedy Friedlander Consulting, Franchise Directions, Franchising Plus, Lifeworld and GeoTerraImage.As part of our commitment to existing clients, as well as a passion for retail, we invest substantially in the development of retail tools and databases. One such database is the Fernridge Household Count. This database is perhaps the most reliable and accurate demographic dataset in South Africa and consists of up-to-date household and income information derived from high resolution, recent aerial photography and satellite imagery. The database is updated through fieldwork and the acquisition of new imagery.The Fernridge Retail Census is designed to do a 100% spatial retail positioning of national and independent retailers in South Africa. The process has started two years ago and a significant number of large towns has been captured and is available. Retailers are mapped with GPS precision. As part of our internal market intelligence, we constantly update other retail sets (e.g. all national food retailers, furniture, hardware, pharmacies etc.). We are committed to 100% accuracy and constant maintenance. This data is used in rendering the following services to clients: Property Development: We are the undisputed leader in this field with ± 3 new shopping centre development assessments per week. We have also had a prominent roll in some of the country’s new regional centres, such as Clearwater Mall, Greenstone Mall, Trade Route Mall, Ballito Lifestyle Centre, Middelburg and Amanzimtoti. Typical products applicable: Demographic Assessment Demographic Assessment, Market Share Analysis and Turnover Estimates Site Evaluation Evaluating whether a specific site / location is viable for the intended purpose Feasibility Studies 3 different options of feasibility studies for new retail developments are available to clients which include an estimation of size, turnover and tenant mix Land Use Optimization Survey Fernridge has developed a methodology which can be used to identify the most lucrative type of development that can take place on a specific piece of land Retail Development:Country Development Plans and Store Proliferation Strategies are core to our business and we have assisted in numerous roll-out strategies over the years involving corporate groups and franchise systems. Typical products applicable: Elementary Gap Analysis Fernridge has developed a specific Methodology to identify "Gaps" in the market for new stores, taking market dynamics such as overlapping trade, likely competitor influences, market size and store format into consideration Customer Mapping / "Spotting" & Analysis Mapping/Geo-coding customers or respondents is a very effective method to delineate the catchment area of an outlet, as well as a means to asses behaviour, customer penetration, or to analyze a distribution area Penetration Analysis Fernridge has the ability to calculate the customer penetration within a specific area Competitor Analysis Spatial gap analysis taking competitors into account Sales Optimisation Model Fernridge has developed a unique store rollout model, which has proven to be very effective in assisting new networks with market entry, as well as growing mature networks Customisation Fernridge has many tools & products available that will address most of the typical questions fased by our customer base. However, we also design projects around specific requests or even challenges in the market place.